The big three groupset manufacturers each bring distinct philosophy and heritage.
Campagnolo (Italian)
Heritage since 1933. Tullio Campagnolo invented the quick-release. Elegant, mechanical, beautiful.
- Thumb shifters feel deliberate and precise
- Historically superior road groupsets
- Higher cost, exclusive dealer network
- Super Record represents ultimate refinement
Shimano (Japanese)
Precision engineering dominates since the 80s. Reliable, available, proven.
- STI shifters revolutionized cycling
- Dura-Ace, Ultegra, 105: clear hierarchy
- Massive parts availability worldwide
- Di2 electronic shifting sets standards
SRAM (American)
Disruptor since 1987. DoubleTap, wireless eTap, 1x drivetrains—bold innovation.
- Wireless AXS is industry-leading
- Single-lever DoubleTap is polarizing
- Mountain bike dominance crosses to road
- Red, Force, Rival parallel Shimano's tiers
All three work brilliantly. Choose based on feel, availability, and which heritage speaks to you.